To celebrate the launch of Puma’s new H-Street trainer I was tasked with designing the full activation.

Drawing on Caribbean culture and island aesthetic there were various touch points and a large seeding lounge that saw hundreds of people coming through.

Items were then used for the Usain Bolt x Puma Notting Hill Carnival take over at a second location.

Services Included:

  • Full Activation Design and Built

  • All Styling and Dressing

  • Sourcing, hiring and liaising with suppliers

  • Crewing

  • Logistics

  • Install and derig

Puma Yard

Puma Yard H - Street | London uk

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